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ViaLA

Offering commuters from surrounding communities of the last stations an alternative carpooling option.

Overview

ViaLA offers commuters from surrounding communities of the last station an alternative carpooling option.

Project duration: 14 weeks

Class: IXD3

My Role: Design Research, UI/UX design

Group Members: MinJea Seo, Shiya Zeng

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Project Outcome

High fidelity wireframes

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Why ViaLA?

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Explorations

Our team then decided to do more explorations to further clarify what we need in order to solve the problems we defined.

Market Exploration

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User Research

After understanding and observing our users, our group created several maps trying to further identify our users.

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Skeleton Persona

After a brief classification, we then tried to skeleton personas as a first step to clarify our user types.

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Interview insights

Interview insights

Interview based on identified skeleton personas

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Interview based on identified skeleton personas

Formal Persona

Final persona gathered from research

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